Murphy Electrical Services: Refreshing a Trusted Legacy Brand in Eastern Iowa
- Mar 16
- 2 min read
Updated: Apr 5
Murphy Electrical Services Project Overview
Visual Identity Redesign | Strategic Branding | Website Architecture | Local SEO
Murphy Electrical Services is a well-established, high-performing electrical contractor serving residential, commercial, and agricultural clients across Eastern Iowa. With a strong reputation built over years of reliable work, the business needed branding that matched the quality and professionalism they deliver every day.
The Challenge
The original branding felt dated and generic, simple clip-art style visuals that didn’t reflect the expertise, precision, and trustworthiness Travis Murphy and his team bring to every job. Even though the company was thriving in the field, the outdated brand didn't convey their true capabilities and made the business appear smaller and less professional than it actually was.
The Strategy
We led a full brand update focused on creating a bold, modern identity that honors the company’s legacy while clearly positioning it as the premium choice for electrical services in Eastern Iowa.
A strong, professional visual identity built around the full company name
Clean, confident typography and a powerful color palette that convey strength, reliability, and precision
A cohesive brand system designed for use across vehicles, uniforms, proposals, signage, and digital channels
The Solution
We delivered a complete brand overhaul and supporting digital infrastructure:
Modern Logo and Brand Guidelines A bold new logo and full visual system that immediately communicates professionalism and trust.
Conversion-Focused Website A clean, mobile-friendly website (murphyelectricalservices.com) with clear service pages, project galleries, contact forms, and local SEO optimization to help potential customers find and choose them easily.
Unified Collateral Foundation Brand assets ready for trucks, business cards, proposals, and ongoing marketing — giving the entire operation a consistent, polished look.
The Results
Murphy Electrical Services now has a strong, modern brand and website that accurately reflect their expertise and reputation. The refreshed identity and improved online presence help them stand out as the go-to electrical contractor in Eastern Iowa and support long-term growth with materials they can confidently use across every customer touchpoint.
See the Brand in Action
New Website
Before
